Looking for a legit survey site that actually pays in cash — not points you can’t use? PureProfile has been around in Australia for years, offering members a way to earn extra money by sharing opinions. But is it really worth your time in 2025?
In this updated review, I’ll cover:
- How PureProfile works
- What you can realistically earn
- Pros, cons, and real user feedback
- How it stacks up against other survey sites
- Whether it’s the right choice for you
Introduction
What is PureProfile?
PureProfile is an Australian-based market research company that rewards members for completing surveys and other small tasks. Instead of points systems, you earn in dollars (AUD), which makes it straightforward to track what you’re actually earning.
Surveys usually take 5–20 minutes and pay between $0.50 – $3.00 each. Once you reach the $20 minimum, you can cash out via bank transfer, PayPal, or gift cards.
Best for:
- People happy with casual extra income
- Those who prefer cash over points
- Members willing to wait for payouts
Not for:
- Anyone wanting a steady weekly income
- People who need fast cash-outs
Gamers and those looking for more GPT-based interactions to earn money should head to our dedicated GPT page or consider heading directly to Rewardia or PrizeRebel.
Earning
How Much Can You Earn
While PureProfile is primarily a survey platform, there are a few ways you can enhance your earnings, but it’s important not to be distracted by these when there are surveys on offer.
How Much Money Can You Make With PureProfile Surveys?
Let’s be clear: this won’t replace a job. But it can cover a coffee habit or a small bill.
- A typical 15-minute survey pays ~$2.40
- On paper, the hourly rate works out to about $10/hour
- In reality, survey flow is inconsistent — expect $5–$15 per week if you log in regularly
👉 To cash out $20, you’ll usually need to complete 8–12 surveys, which can take 1–2 weeks depending on availability.
📌 Tip: Keep your profile updated and log in daily. New surveys often fill up quickly, so responding fast increases your chances.
Connect Your Social Feeds
On the right-hand menu on desktops, you can choose to connect your social feeds. This may assist PureProfile to connect you with the right surveys.
Earn Money In The Surveys Feed
On the left-hand side of your screen, you’ll see “Feed’. Expand it to find ‘Surveys’, ‘My profile’, News & Education’, and ‘Partner surveys’.
If you only select ‘Surveys’, you’ll encounter all the online surveys native to PureProfile and these are the best surveys to focus on.
You’ll also have access to ‘Partner surveys’ – A word of caution: The majority of the surveys are hosted on 3rd Party Providers sites that you’ll be redirected to. You’re sharing your information with survey companies other than PureProfile. Additionally, you can earn more for each of these surveys if you’ve joined a number of top survey websites and go directly to the source.
Competitions and Draws
‘Pick-A-Perk’ gives three lucky people each month $1,000.
Approximately half the time when you are screened out of a survey, you’ll be offered the chance to either ‘Pick-A-Perk’ or take a screenout token payment. You also have the chance to enter ‘Pick-A-Perk’ when you complete surveys. Your earnings will be converted to the equivalent number of entries.
Referral Program
Often overlooked, referring like-minded friends to survey websites can be rewarding, but it is easy to lose friends when they’re bombarded with survey site emails.
The PureProfile referral program is generous – make up to $25 for each friend you bring.
Getting your referral link in PureProfile Australia is easy – simply head to the ‘Bring a buddy’ section.
- Share your referral link earn $2.50* when your buddy signs up and completes their first 2 surveys.
- Earn $1.25* for every additional survey they complete (up to 18 more surveys).
There’s no limit to how many friends you can bring!
Joining
How to Join PureProfile
Who Can Join?
Anyone over the age of 15 can join www.pureprofile.com.au. There is no provision for joining with the permission of a parent or guardian.
While it is Australian-based, it has since expanded into the United Kingdom, New Zealand, Singapore, and the United States.
How Do I Sign Up?
Like all survey sites, PureProfile Australia is straightforward to join. Simply head to the homepage to start the sign-up process.
Once you’ve verified your details, head to the PureProfile login page to get started answering your profile questions. The whole exercise will only take a few minutes but will help identify you for relevant and targeted surveys.
Is There An App?
PureProfile does have apps. You can join here and then access the app from either the Apple iOS app store or the Android app store.
If only app-based surveys are for you, check out our Best Paid Survey Apps page here.
Redemptions
Payment Options
The PureProfile Rewards centre is a basic affair, but very usable. In Australia, three options for payout are presented, however, in the US, up to five options are available, including PayPal.
Cash Deposit
Starting at $20, bank transfers can be made in increments of $5 all the way to $70. Once upon a time, PureProfile limited cash withdrawals to $70 every two month, but this is not the case now.
Your cash rewards can take up to 30 business days to process to your bank account.
Hoyts Movie Tickets
A single movie pass can be redeemed for $20 versus a retail cost of $24, while a double pass can be redeemed for $35. Note some limitations on movie pass redemptions in peak times.
Gift Cards
Gift cards also start at $20 and increment in $5 up to $75 and then $50 increments up to $500.
Prezee is the provider of the vouchers and a full list of their options can be found on the Prezee website here. Brands such as Woolworths, Coles, Kmart, Myer, Uber, YouFoodz, Adore Beauty, Airbnb, Accor Hotels, Anaconda, BCF, Bunnings, BCF, Chemist Warehouse and more are all accessible.
PureProfile does not offer Amazon or PayPal options in Australia.
The good, bad and ugly
Pros and Cons
✅ Pros
- Straightforward earnings — you see $ amounts, not confusing points
- Clean, user-friendly interface
- Referral program to earn extra by inviting friends
- Legit and established — has paid out millions to members worldwide
❌ Cons
- Slow payouts — processing can take up to 30 business days
- High redemption threshold ($20 before you can cash out)
- Limited survey supply — some days you’ll have none
- Few extra earning options beyond surveys
Join these sites as well
Similar Sites
How Does PureProfile Compare to Other Survey Sites?
| Feature | PureProfile | Octopus Group | Swagbucks | Ipsos iSay |
|---|---|---|---|---|
| Avg Pay/Hour | $10 (if surveys flow) | $16+ | $5–$7 | $6–$8 |
| Cash-Out Minimum | $20 | $20 | $5 | $10 |
| Payout Time | Up to 30 days | 1–5 days | ~7 days | 5–10 days |
| Other Earnings | Few | None | Many (offers, shopping) | Surveys only |
👉 If you want faster payouts, Octopus Group is stronger. For more earning opportunities, Swagbucks may suit you better. PureProfile works well if you like a clean, cash-based survey site with simple earning.
Not a scam
Is PureProfile Legit?
PureProfile is a legitimate platform that has been operating in Australia for years, based out of Surry Hills, Sydney, NSW 2010. With 2.1 million members and over 5 million rewards issued, it is far to say PureProfile is legit.
With a strong emphasis on data privacy and transparency, PureProfile offers a secure, trustworthy environment for users to engage in surveys, polls, and other research activities, all while earning cash, gift cards, or movie tickets.
Reviews
User Experiences
Many members like the ease of use and honesty of payouts. The main frustration is the slow redemption process and limited survey availability.
“Surveys are straightforward, but sometimes you wait weeks to cash out.” – Trustpilot Reviewer
“I like that it’s dollars, not points. Just wish there were more surveys.” – PureProfile User
Help
Customer Support
Even if you're doing everything right, sometimes things go wrong. Luckily there are a number of ways to contact support when you need it.
Check the FAQs: First, browse the extensive FAQ information that PureProfile Australia has compiled over the years.
Lodge an online support ticket: If you can’t find an answer to your question, lodge a ticket via the contact page. Answers can take up to 48 hours.
Phone: Fail. There is no telephone support for PureProfile Australia.
Reach out on social media: PureProfile on Facebook does have an active group, with 32k followers. There is discussion and interaction with its' survey respondents.
Trustpilot: Leaving a review should result in a follow-up if you are sensible with your comments. They tend to initiate with a private message to your registered email account.
Conclusion
Final Verdict
Final Thoughts + Next Steps
PureProfile is a reliable, Australian-based survey site that works well if you want some side cash without the gimmicks. Just know the limits: surveys aren’t unlimited, and payouts take time.
If you’re building your survey strategy, I recommend joining several sites to maximise opportunities. Pair PureProfile with Octopus Group (higher pay) or Swagbucks (more earning options).
Thanks for taking the time to read this PureProfile review!
More questions
FAQs about PureProfile
How long does it take to get paid from PureProfile?
Payments can take up to 30 business days once you request a withdrawal.
What’s the minimum cash-out?
You need $20 before you can redeem your earnings.
Is PureProfile safe to use?
Yes. PureProfile is a legitimate market research company with millions of members worldwide.
